Digital Marketing

Paid Advertising (Google & Meta Ads)

Paid campaigns that bring qualified leads — not just clicks.

Paid Advertising (Google & Meta Ads)

Overview

Paid campaigns that bring qualified leads — not just clicks.

We plan and manage Google Ads and Meta (Facebook & Instagram) campaigns focused on one metric: qualified leads or sales at a profitable cost.

From audience research and ad creatives to landing pages, conversion tracking and CRM integration, we manage the entire funnel and optimise it every week.

What’s included

01

Google Search & Performance Max

High-intent keyword campaigns and smart bidding.

02

Meta lead ads

Instant forms and WhatsApp campaigns on Facebook and Instagram.

03

Remarketing

Bring back visitors who did not convert the first time.

04

Landing pages

Fast, single-goal pages designed to convert ad traffic.

05

Conversion tracking

GA4, Meta Pixel / CAPI and offline conversion uploads.

06

Weekly optimisation

Budget, audience and creative testing every week.

Deliverables

  • Campaign strategy
  • Ad copy & creatives
  • Landing page
  • Tracking setup
  • Lead sync to CRM
  • Weekly & monthly reports

Technology & tools

  • Google Ads
  • Meta Ads Manager
  • GA4
  • Tag Manager
  • Meta Pixel & CAPI
  • Looker Studio

How we deliver

Our google & meta ads process

  1. 01

    Discover

    Requirement call, competitor review and a written scope of work with timelines.

  2. 02

    Design

    Wireframes, UI and content architecture you approve before development begins.

  3. 03

    Build

    Agile sprints with weekly demos on a live staging link and transparent tracking.

  4. 04

    Launch & Grow

    Go-live, training, SEO setup, reporting and ongoing support.

Proof

Related case studies

All case studies →

FAQ

Google & Meta Ads — common questions

What budget do I need for ads?

It depends on your industry and target cities. We recommend a test budget for the first month and scale what works.

Who owns the ad accounts?

You do. Campaigns run in your own ad accounts, with our team given access.

Can leads come directly to my CRM or WhatsApp?

Yes. We sync leads to your CRM, Google Sheets, email or WhatsApp in real time.

Let’s talk about your
google & meta ads.

Share a few details and our consultant will call you back within one working day.

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